Founded 2017

Creative
Problem
Solving Lab

Practical wisdom and cutting-edge instruments —
TRIZ, CRAFT, Design Thinking, JTBD,
Lateral Thinking, Lego Serious Play, and AI.

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Why creativity matters
Accenture · 2026

Companies that consistently turn creative ideas into execution are 53% more likely to see above-average revenue growth and bring products to market 69% faster than their competitors.

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WEF · Future of Jobs 2025

"Creativity ranks among the most in-demand competencies presently, with escalating prominence."

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McKinsey · 2019

Enhanced team creative investment correlates with sustained organizational financial gains spanning six years.

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What we do
01
Creative Consulting & Strategy
Strategic counsel on innovative problem-solving, fostering creative organizational cultures, and establishing dedicated creative teams. Workflow analysis and co-designed approaches to embed originality.
02
Creative Sessions & Workshops
Customized ideation facilitation leveraging TRIZ, CRAFT, Design Thinking, JTBD, Lateral Thinking, and Lego Serious Play — augmented with AI capabilities. Tailored to product launches, campaigns, services, and internal processes.
03
Lectures & Educational Events
Talks, masterclasses, and training on creative methodologies, ideation frameworks, and comparative approaches with real-world examples.
04
Creative Community & Continuous Practice
Creative Happens VIP membership: daily creative exercises, specialized discussion rooms (freewriting, associative practice, curated inspiration, collaborative support), online gatherings, ongoing mentoring.
05
Challenges, Frameworks & Tools
Frameworks, toolkits, and creative challenges for building flexibility, ideation speed, and creative resilience. Curated repository of programs, courses, and resources.
Clients

Companies working
with the lab

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Become
a client vetas@creativehappens.ru
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Behind the lab

Vetas
Razno-
storonniy

Vitaly Mikryukov

Since 2017, Vetas has been running Creative Happens — building the methodological infrastructure for creative thinking in Russian business. He's trained teams at Sber, Skolkovo, Innopolis, spoken at TEDx, and authored the bestselling book Got an Idea! (Eksmo, 2019–2021).

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Fractional Chief Ideation Officer
Team Creativity Trainer & Mediator
TEDx Speaker
Former CMO, IKRA Global
Brand Director, Real Estate Consulting Agency
Author, CRAFT methodology center
Guest Instructor, Higher School of Economics
Bestselling Author
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Creative Happens

Projects &
resources

🗓️ Creativity Calendar → 🗣️ Creativity Manifesto → 📐 Frameworks — brand launch, brainstorm design → 🖼️ Brainstorming Canvas — on Miroverse → 🏋️ thinkingym — Substack newsletter →

Let's solve
something
creative.

Book a consultation or get in touch directly.

Vitaly Mikryukov

Vitaly Mikryukov
Founder of Creative Happens

Book a call →
LinkedIn vetas@creativehappens.ru