Founded 2017

Creative
Problem
Solving Lab

Practical wisdom and cutting-edge instruments —
TRIZ, CRAFT, Design Thinking, JTBD,
Lateral Thinking, Lego Serious Play, and AI.

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Why creativity matters

WEF · Future of Jobs 2025

"Creativity ranks among the most in-demand competencies presently, with escalating prominence."

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McKinsey · 2019

Enhanced team creative investment correlates with sustained organizational financial gains spanning six years.

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Forrester · 2019

Brands redirecting budgets from creativity to tech lose up to 2% revenue per customer for every drop in CX score.

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What we do

Creative Consulting & Strategy

Strategic counsel on innovative problem-solving, fostering creative organizational cultures, and establishing dedicated creative teams. Workflow analysis and co-designed approaches to embed originality.

Creative Sessions & Workshops

Customized ideation facilitation leveraging TRIZ, CRAFT, Design Thinking, JTBD, Lateral Thinking, and Lego Serious Play — augmented with AI capabilities. Tailored to product launches, campaigns, services, and internal processes.

Lectures & Educational Events

Talks, masterclasses, and training on creative methodologies, ideation frameworks, and comparative approaches with real-world examples.

Creative Community & Continuous Practice

Creative Happens VIP membership: daily creative exercises, specialized discussion rooms (freewriting, associative practice, curated inspiration, collaborative support), online gatherings, ongoing mentoring.

Challenges, Frameworks & Tools

Frameworks, toolkits, and creative challenges for building flexibility, ideation speed, and creative resilience. Curated repository of programs, courses, and resources.

Behind the lab

Vetas
Razno-
storonniy

Vitaly Mikryukov

Since 2017, Vetas has been running Creative Happens — building the methodological infrastructure for creative thinking in Russian business. He's trained teams at Sber, Skolkovo, Innopolis, spoken at TEDx, and authored the bestselling book Got an Idea! (Eksmo, 2019–2021).

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Fractional Chief Ideation Officer

Team Creativity Trainer & Mediator

TEDx Speaker

Former CMO, IKRA Global

Brand Director, Real Estate Consulting Agency

Author, CRAFT methodology center

Guest Instructor, Higher School of Economics

Bestselling Author

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